Qualitative research

Qualitative research

Qualitative research is a primary research way to gain information about opinions, emotions and motivations from other. this research is basically gaining ideas and an insight to what other people think and can be used to develop a project, qualitative research can be can be obtained by a method called a social group where a group of people talk together sharing their views on the topic.

The video below features me and my group having a discussion with people inside our social group gathering their opinions on the Adidas original adverts to help us get an insight to what our target audience are interested in to helps us find the unique selling point for the advert we are going to be producing.