Audience profiling, broadcasting and opportunities

Audience profiling for Adidas campaign

Race: White

Nationality: British

Gender: Male

Age: 15

Education: ungraduated

Occupation: still in school education

Religion: Atheist

ABC: E

Income: £10 a week

A young teenager who likes to be independent and knows they can achieve great things when they set their mind to it, this person loves to be creative in their own unique way and feels like they are being judged by other people. He likes to be different from other people and likes to express his individuality, this person also likes to buy Adidas products and likes to be inspired by other people. However this person does longs to be social as they are self cautions about their confidence.

I would broadcast the advert in a public location where a lot of people can instantly see the advertisement, I personally recommend social media such as Facebook, Instagram, Youtube and Twitter as mostly young people are on theses sights and would instantly come across the advertisement, i would also show the advertisement on channels such as Fox, E4 and comedy central  where most of the target audience are attracted too. Lastly I would showcase the advertisement in cinemas as young people like to go out with friends to watch films and in a cinema you have to watch the adverts while you wait for the film.

Opportunities 
In order to create maximum impact for my campaign I could then work with other companies on social media such as Facebook, Instagram and Youtube to add extra and exclusive content on these media sites which the fans will love and can also interest other people into Adidas, we could do news updates on the latest products from Adidas featured on social media in order to give the target audience a taste of Adidas.